About

Asim Khan, founder.

Twenty-five years as an operator, a management consulting and technology background before that, and a practice built on the combination.

Asim Khan, founder of Hays Point Asim Khan speaking at an event
Asim Khan · Founder

I started my career at Microsoft and in Big Four consulting after studying at UCLA. Consulting is a good education in how to structure a problem, and I use that training every week. It is also, on its own, an incomplete one. Knowing how to frame a decision is not the same as having lived with the consequences of making it.

So I left and built a company. Wedding Favorites, Inc. grew into a portfolio of brands, Event Blossom, WeddingFavorites.com, and Modparty, spanning B2B, direct-to-consumer, marketplace, and import/export. Over twenty-five years we scaled to eight figures in revenue, and I exited the business in 2025.

Event Blossom manufactured and white-labeled product for national accounts including Nordstrom, David's Bridal, Bloomingdale's, 1-800-Flowers, and Mandalay Bay, and was named UPS Business of the Game at the UCLA–USC rivalry game in 2016.

That period covered most of the problems a growing company runs into. Supplier relationships across borders. Working capital against seasonal demand. Channel conflict. Pricing that made sense on a spreadsheet and not in a market. Hiring ahead of revenue, and hiring behind it. I made a reasonable number of those mistakes with my own money.

Consulting taught me how to structure a problem. Twenty-five years of operating taught me what actually happens when you try to fix it.

Since the exit I have worked as an advisor to operating companies, most substantially with a B2B payments engineering firm where a fractional advisory retainer formalized into a VP of Business Operations role with full commercial authority. That work has centered on partnerships, pricing architecture, contract structure, and the path from engineering capability to signed revenue.

I also invest through Hays Holdings, a private investment and real estate holding company spanning equities, alternative investments, and real estate development. Underwriting from the capital side changes how you read someone else's growth plan.

The name

Hays is an acronym of my family's initials.

It seemed more honest than borrowing a surname that sounded established, and more durable than putting my own name on the door. The firm is named for the people it is ultimately for.

The practice is small by design. You work with me, not with a team assigned to your account, and I hold a limited number of engagements at a time. Depth is the product.

Beyond the practice

Twenty years of nonprofit leadership in Orange County.

Alongside my commercial work I have spent much of the last two decades in nonprofit leadership. I served as president of a community organization in Irvine, and I regularly emcee and fundraise for humanitarian relief organizations and local nonprofits across Southern California.

I mention it here for a practical reason rather than a sentimental one. Standing in front of a room and persuading people to commit money on the spot, with no product and no contract, is business development under the hardest conditions there are. It is the same skill, without the safety net.

I also founded Kooks & Kahunas, a surf club, which is considerably less serious and substantially more fun.

I speak at industry events on the thesis that the disciplines e-commerce learned two decades ago, payment orchestration, processor redundancy, and protocol abstraction, are arriving at the physical countertop now, and most of the industry is not ready for it.

If you are organizing a conference or a private event and that sounds useful, get in touch.

Next step

Start a conversation.

Tell me where the business is and where you are trying to take it. First conversations are exploratory and there is no charge for them.

Get in touch

Most engagements begin with a short call, then a fixed-fee diagnostic. You will know what you are buying before you commit to it.